Thinking outside of the box

I was inspired by some web browsing to create these images... I love the buzzword appeal of the phrase 'outside of the box innovation'. Why rule out 'inside of the box innovation?'.

thinking outside the box.

Outside of the box innovation

thinking outside the box leads to outside of the box innovation.

Requirements of creativity

  1. purpose
  2. originality


According to wikipedia Creativity is a human mental phenomenon based around the deployment of mental skills and/or conceptual tools, which, in turn, originate and develop innovation, inspiration, or insight.